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Minus 417 Partners with Walgreen Co.

Skin care based on natural actives and minerals from the Dead Sea.

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By: TOM BRANNA

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Minus 417 (-417) Cosmetic Researches Dead Sea Ltd, developer of exclusive skin care products based on natural active components and select minerals from the Dead Sea, recently introduced its product line to the United States through its partnership with Walgreen Co. “We are excited to partner with the Walgreen family and introduce our line in two US-based retail locations,” said -417 founder Moty Fridman. “As trendsetters and leaders of the American beauty market and culture, our ex...

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